Yahoo Japan Gives Prime Real Estate to Twitter Real-Time Trends

Thanks to Akky over at Asiajin for pointing out that Yahoo Japan (TYO:4689) now has the top three Twitter trending keywords listed front and center on its search page.

This builds upon Yahoo Japan’s partnership with Twitter from last summer, which saw the search portal integrate Tweets into various services on Yahoo Japan, namely at the subpage realtime.search.yahoo.co.jp.

Twitter’s top trends now get some prime real-estate on Yahoo’s front page (see below), being seen by audiences that it previously might not have reached. While we haven’t seen any updated figures for Japanese search market share, Yahoo Japan was the leading search destination for some time, although I would expect that Google has since made up some ground [1].

But regardless of search share, Yahoo Japan as a web destination is pretty popular, with almost 50 billion monthly page views, of which over 10 billion are from mobile [2]. As far as we can tell, however, this new display of Twitter trends only applies for the PC web view so far.

Yahoo Japan Gives Prime Real Estate to Twitter Real-Time Trends

Note that Yahoo Japan actually uses Google for its search. ↩

From Yahoo Japan’s “Results for the Three Months ended Dec 31, 2011.” ↩


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