MIS Asia is reporting that Tencent (HKG:0700) claims 400 percent growth for its WeChat app in Malaysia since June, and currently has more than 1 million users in the country. Louis Song, the country manager for Indonesia, Malaysia, and Singapore, commented on the app’s progress in the country to date:
We are very proud to achieve a great and healthy base of subscribers in the Malaysian market in just five months. Our team is committed to continuously improve the user experience and this will definitely be the impetus for WeChat to achieve even greater heights.
Reportedly, a number of Malaysian celebrities are using the service to communicate with fans, and that likely helps WeChat in terms of visibility.
Currently the Android version of the app is ranked 12th overall in the free app category in Malaysia, but it has been one of the top ten communication apps since back in August. On iOS it has been doing even better, and is currently ranked fifth among all free apps, and second in the social networking category.
WeChat launched in Indonesia back in September and it looks to be performing well in there too.
Much like UCWeb’s mobile browser which recently surpassed 1 million Android users, WeChat is an example of a Chinese company that is leveraging the power of app stores to reach consumers around the world.
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