Amazon unveiled new models of its popular tablet, including a bigger version with a high-definition display, in a clear challenge to the market-leading iPad

At Amazon's highly anticipated Kindle event Thursday, CEO Jeff Bezos introduced a slew of new and updated products aimed to elevate the company to the pinacle of American tech companies. If you're curious how the company plans to take on Apple, click though to see all the new gear.

Click the photos above to see the new Kindle Fire HD, or read the article here.