How will the Superman Kia Optima Hybrid help raise money for charity?

How will the Superman Kia Optima Hybrid help raise money for charity?

Every car is part of a scheme to raise money for the “We Can Be Heroes” charity campaign, bringing relief to drought and famine victims in the Horn of Africa. There will be eight superhero Kias in total, rolling out to fight injustice over a period of 10 months.