03 June 2014 15:00 | By Andrew Brady, Ed Soluk
Inside Ferrari's Maranello HQ: 20 secrets we learned at the supercar factory

Inside Ferrari: Museo Ferrari is one of the most popular museums in Italy



Inside Ferrari: Museo Ferrari is one of the most popular museums in Italy (© Motoring Research)
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  • Inside Ferrari: Museo Ferrari is one of the most popular museums in Italy (© Motoring Research)
  • Inside Ferrari: Ferraris have been sold in the USA for 60 years (© Motoring Research)
  • Inside Ferrari: Luca di Montezemolo says “keep the faith” (© Motoring Research)
  • Inside Ferrari: Enzo Ferrari has his own museum – and it’s pretty spectacular (© Ferrari)
  • Inside Ferrari: Enzo Ferrari sold his house to fund his dreams (© Motoring Research)
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  • Inside Ferrari: everything is hand finished unless it’s dangerous or repetitive (© Motoring Research)
  • Inside Ferrari: plants contribute to Ferrari engines (© Motoring Research)
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When Ferrari phones up and asks if you fancy a few days in Maranello for the opening of a new museum, as well as a factory tour and 10 minutes with chairman Luca di Montezemolo, it's not something you turn down.

We visited Museo Ferrari for Di Montezemolo’s opening of the new California Dreaming exhibition, introduced following the launch of the California T. Not a normal day then, but it was packed – not only with local dignitaries wanting a glimpse of the new exhibits, but tourists from around the world.

We spoke to a visitor from the USA who told us it influenced his family’s choice of holiday destination. He’s not alone either – over 320,000 people visited the museum last year. Ferrari fever is massive.

Please click on the picture above to find out 20 things we learned on a visit to Ferrari

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Jun 4, 2014 11:29PM
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Ferrari is the biggest franchise in automotive industries
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