Half of US consumers in the market for a smartphone plan to buy an iPhone

Half of US consumers in the market for a smartphone plan to buy an iPhone

According to the survey by 451 Research's ChangeWave service of over 4,061 people, one in two respondents who intend to buy a smartphone within the next three months are planning on purchasing an iPhone, while 21 percent said that they're in the market for a Samsung handset, up from 13 percent of respondents in the same survey last quarter. Within the Samsung range of handsets, the Galaxy SIII is the most popular (69%), but a surprising 21 percent of those intending to buy a Samsung said that they will be buying a Galaxy Note II phablet.

Those intending to buy a phone were asked about their screen-size preference: 27 percent said they were most interested in a 5-inch or larger screen, while 59 percent said they'd be happy with a screen between 4.0 and 4.9 inches.

"Consumer buying intent for Samsung smartphones has been extraordinary to start the year. Considering the Galaxy S III has been out for several months we'd normally expect a slowdown by now -- but it's still red hot," said Paul Carton of 451 Research's ChangeWave service. "We're also seeing strong interest in Samsung's large-screen phone - the Galaxy Note II. Super-sized smartphones are taking the industry by storm in 2013."
The ChangeWave survey results also show a potential breakthrough for the Microsoft Windows Phone 8 operating system which, although still struggling for a foothold in the smartphone market, is outperforming Android in terms of customer sartisfaction.

In all, 53 percent of respondents with a Windows 8 phone claimed to be extremely satisfied with the operating system, compared with 48 percent of Android phone owners. What's more, 56 percent of Nokia-manufactured Windows smartphone owners claimed to be very satisfied with their handset. However, Microsoft and Android both have serious ground to make up if they're to beat Apple's iOs operating system -- 71 percent of users claimed to be very satisfied with its performance and 70 percent of users claimed to be very satisfied with Apple's handsets.