Apple 22, Microsoft 0 in Black Friday test

Apple 22, Microsoft 0 in Black Friday test

Technology analyst and market watcher Gene Munster and his team from Piper Jaffray Investment bank spent eight hours in Minneapolis at the Mall of America on Black Friday observing and recording sales made by the Apple Store plus two hours monitoring sales at the competing Microsoft Store across the hall.

His team found that in that two-hour period, there was 47 percent less foot traffic at the Microsoft store and that it sold 3.5 items per hour, compared with 17.3 items per hour at the Apple Store. He also noted that Apple sold an average of 11 iPads an hour in that time compared with no Surface RT Tablets at the Microsoft store. In fact, he claims all but two of the sales at the Microsoft store were of Xbox games.

But before Apple fans gloat too much, the report shows that although the store was busier than in 2011 (the same store is monitored every year by Piper Jaffray), sales of Apple products were down compared with 2011 when the store averaged 24.9 sales per hour with 24 percent lower hourly foot traffic.