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"One phone sold, one life of a child is changed". Such is the simple concept behind Vertu's new smartphone offering, the Vertu Constellation Smile, as summarised by General Manager of Vertu Asia-Pacific Arnaud De-Schuytter.
Launched last week in Singapore at the ultra stylish art space 28th Fevrier, the Constellation Smile is a unique spinoff of its most recent Constellation Touch, specially created in partnership with worldwide organisation Smile Train which provides free corrective surgery for children with unrepaired cleft lips and palates. With the sale of each Constellation Smile, 200 Euros -- incidentally the cost of the operation -- will be donated towards the charity to transform a child's life.
While the sleek phones took centrestage at the launch party, Mary McCartney's inspiring imagery which exhibited the incredible journeys of children whose lives have been changed thanks to the collaborative efforts of Vertu and Smile Train, was a poignant reminder of the little things in life we take for granted.
Check out also our photo gallery of the Vertu Constellation Smile launch party , and also recent video coverage of the SK-II Men's collection launch , Goods of Desire store opening , and Dean & DeLuca store opening .
