By Relaxnews, Updated: 25/06/2012

Cannes Festival of Creativity presents advertising awards to Axe, Nike and Mercedes

The 59th Cannes Lions International Festival of Creativity, the world's largest and arguably most prestigious global awards for creative excellence in advertising and communications, this year had a record 34,301 entries from 87 countries submitted in 15 categories.

The festival has become a big draw for Hollywood with the overlap of creative content, technology and advertising. One of the seminars, "Millennials and the Future of Creativity," included actress-singer Selena Gomez, director Jon Chu (Step Up, G.I. Joe 2: Retaliation) and MTV president Stephen Friedman.

The Gold, Silver and Bronze awards were presented last week through June 23.

The following videos are some highlights among the Grand Prix winners:

Creative Effectiveness Lions Grand Prix: AXE "Excite" by BBH London
http://youtu.be/m-kMCd4a4-U

Film Craft Lions Grand Prix: "Bear" for CANAL + by BETC Paris
http://www.youtube.com/watch?v=3393O1uD_w8

Film Lions Grand Prix: "Back to the Start" Chipotle by Creative Artists, Los Angeles
(this also won US Cleo Award for advertising)
http://www.youtube.com/watch?v=aMfSGt6rHos

The Coca-Cola billboard "Cokehands" by Ogilvy Shanghai shared the Outdoor Grand Prix with "The Invisible Drive" for Daimler Mercedes-Benz by Jung von Matt, Hamburg, showing the F-Cell Hydrogen's vanishing effect on the environment through colored LEDs:
http://www.youtube.com/watch?v=uHWfFFi1k9Y

Grand Prix for Good: "Help I Want to Save a Life" by Drogas5 New York
http://www.youtube.com/watch?v=wwaGgXoHOFY

The inaugural Mobile Grand Prix was awarded to a Google ad by Grow Interactive.

The Cyber Lions went to Nike FuelBand by R/GA New York, for a Bluetooth device that tracks daily activity with data visualizations that show status and celebrate success. VisitSweden's "Curators of Sweden" by Volontaire, Stockholm, shared the award.

Also, Brazil won the Radio Grand Prix, Puerto Rico won its first Grand Prix in PR, Italy won the Press Grand Prix, and Germany's ServicePlan took the Design Lions Grand Prix for Austria Solar.

http://www.canneslions.com/work/2012

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