Apple devices most used in Thanksgiving weekend online shopping

Apple devices most used in Thanksgiving weekend online shopping

With the latest financial quarter's reports, analysts' and experts' figures show that at 75 percent, the open-source operating system rules the smartphone market and has captured almost 50 percent of the tablet market, suggesting that soon Apple's iPad, like its iPhone, will be nothing more than a niche player.

Yet all of the meaningful data gathered since June about mobile device use shows that there's another story to be told.

Apple users buying online 

Published this weekend, IBM's latest report, entitled "The iPad Factor," shows that mobile sales accounted for 16.3 percent of all online sales during Thanksgiving and Black Friday in the US, but more crucially, that the iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of all online shopping. This was followed by iPhone at 8.7 percent and Android at 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent. Online sales on Friday alone reached $1.042 billion, up 26 percent compared to last year, according to comScore.

In June this year, data from NetMarketShare charted by Philip Elmer-Dewitt at Fortune revealed that Apple devices account for more than 60 percent of mobile web traffic despite having a much smaller apparent market share than Android. The same figures showed that Android-powered devices could only account for 20 percent of mobile traffic.